Filed under: Motorsports, Marketing/Advertising, Videos, Audi
They don’t call it endurance racing for nothing. And the strain is placed not only on the car, but on the driver, as well. That’s all very well and fine to know in theory, but to highlight the rigors of racing around the clock at Le Mans, Audi has produced this stunning animated short.
The two-and-a-half-minute film called A Day in the Life of an Audi Driver features the team’s star driver, Alan McNish, and will be shown during the high-profile soccer match this weekend at Wembley Stadium between Barcelona and Manchester United, a team which Audi sponsors. It will also play in 3D for moviegoers going to see Harry Potter and the Deathly Hallows in the UK, and will spearhead a newspaper ad campaign as well as dedicated apps for various smartphone platforms.
Fortunately, we don’t have to wait for all that to watch the clip ourselves. All you have to do is follow the jump and click play, where you’ll also find details of the campaign in the full press release.
Continue reading Audi highlights the rigors of Le Mans in animated short
Audi highlights the rigors of Le Mans in animated short originally appeared on AudiMobiles on Thu, 26 May 2011 12:31:00 EST. Please see our terms for use of feeds.